We Don't Just Coach Business Owners. We Build Leaders Who Build Legacies.
At ELITE Mastermind, we help custom home builders, remodelers, and trade contractors turn overworked, underpaid businesses into profitable, purpose-driven enterprises that run with clarity, culture, and freedom.
Our Story
ELITE Mastermind was founded by Peter Jeppson, Burt Lockard, and John Zentmeyer, three industry veterans united by one mission: to help business owners grow profitably while keeping their faith and families first.
What began as a shared vision on a coaching call became a calling: to serve business owners who want more than success. They want impact. They want purpose. They want freedom.
We believe true success means more time with your family, more peace in your leadership, and more meaning in your work, not just more revenue.
Meet the Founders
Peter Jeppson
Nationally Recognized Financial Strategist, Author, and Motivational Speaker
A burn survivor since 19, Peter’s life is a testament to resilience and faith. For over 50 years, he has coached thousands of business owners on mastering finances, overcoming adversity, and finding purpose in business.
He’s shared stages with Zig Ziglar, Wayne Dyer, and Colin Powell, always with the message that you can rise stronger than your circumstances.
Burt Lockard
Business Systems Expert
With 35+ years in corporate leadership at Warner-Lambert, M&M/Mars, and Coca-Cola, Burt brings world-class business acumen to small business coaching.
He’s passionate about helping owners build scalable systems that generate predictable growth and profitability.
He’s also a proud father and partner in his daughter’s successful retail venture, proof that business growth can go hand in hand with family success.
John Zentmeyer
Ironman Finisher. Entrepreneur. Catalyst.
John’s background spans 30 years in sales, marketing, and construction management, leading teams for Nikon and Assa-Abloy.
His gift lies in helping business owners see what’s possible, and act on it. His top Clifton Strengths (Activator, Belief, Futuristic, Positivity, Woo) define how he leads and inspires.
Together, Peter, Burt, and John have coached hundreds of business owners to build thriving, self-managed companies — all while staying grounded in faith, purpose, and integrity.
Our Mission
To help custom home builders, remodelers, and trade contractors grow their profits, strengthen their leadership, and build lasting freedom, without sacrificing their values.
Our Values
Faith First
Everything we teach is rooted in biblical principles of stewardship, integrity, and service.
Family Always
True wealth includes the people who matter most.
Freedom Through Systems
Structure creates freedom, and freedom fuels growth.
Service Above Self
We measure success by the impact our clients create in their communities.